Faculty News
—
Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees boosts consumer perception of a brand is referenced
—
Excerpt from AdAge -- "A new report from the NYU Stern School of Business and the Tent Partnership for Refugees examined purchase behavior for brands that hire refugees, deliver services to refugees or source from refugee businesses, and found that Americans are more likely to buy from such retailers."
Faculty News
—
Excerpt from AdAge -- "A new report from the NYU Stern School of Business and the Tent Partnership for Refugees examined purchase behavior for brands that hire refugees, deliver services to refugees or source from refugee businesses, and found that Americans are more likely to buy from such retailers."