Business and Policy Leader Events

Ethical Systems Hosts Second Biennial Conference

Jonathan Haidt
Ethical Systems, housed in NYU Stern's Business and Society Program, hosted its second biennial Ethics by Design conference, “Managing Organizations in an Era of Anxiety, Polarization & Disruption,” bringing together researchers and practitioners to discuss present-day challenges for running ethical organizations.
Faculty News

Professor Kristen Sosulski offers advice for hiring managers looking to attract top data scientists

TechRepublic logo
Excerpt from TechRepublic -- "Hiring managers should be realistic about the type of skills really needed for the position, Sosulski said. For example, if you want your data scientist giving presentations, then strong information visualization and communication skills are necessary, she added. If you are hiring only one data scientist, then you may want to consider a more senior position with skills in programming, machine learning, data modeling, data architecture, and statistics."
Faculty News

In a contributed article, Professor Michelle Greenwald shares how memes help and hurt brands

Forbes logo
Excerpt from Forbes -- "Memes are unpredictable to build a marketing plan around. You can never tell which will take off, the issue they relate to can be fleeting and they're hard to control. Brands sometimes find themselves at the center of viral memes, whether intentional or not."
School News

In an op-ed, Paul Barrett, Deputy Director of the Center for Business and Human Rights, highlights the Center's new research and recommendations for combating disinformation on social media

WIRED logo
Excerpt from WIRED -- "The NYU report focuses on domestically generated disinformation, noting that far more false and divisive online content is produced domestically than comes from abroad. We bring this problem on ourselves—and the platforms need to do more to address it."
Faculty News

Professor Haran Segram offers insights on choosing a mortgage calculator

Apartment Therapy logo 192 x 144
Excerpt from Apartment Therapy -- "Coming in second is personal finance site Nerdwallet‘s calculator. Haran Segram, an assistant professor of finance at New York University’s Stern School of Business, especially likes its user-friendly interface and that it allows users to compare rates and contact lenders."
Research Center Events

Business & Society Program Hosts Dialogue on Andy Warhol

Amy Whitaker and Blake Gopnik
NYU Stern's Business and Society Program hosted Blake Gopnik, art critic and author of a forthcoming Andy Warhol biography, and Amy Whitaker, assistant professor in arts administration at NYU Steinhardt, for the first event in a new series bringing together business and the arts at NYU Stern. The dialogue, entitled,“Stern Meets Warhol,” explored the life and work of Andy Warhol as both an artist and a businessperson.
Research Center Events

Executive Education Short Course: Decision Modeling in Business Analytics

<None>
This course teaches participants to harness the full potential of large quantities of data to make more informed decisions at all levels of their organizations.
Faculty News

Professor Arun Sundararajan is quoted in an article on the sharing economy and innovation in financial services

AltFi logo
Excerpt from AltFi -- "According to Arun Sundararajan, Professor at New York University’s Stern School of Business, 'The era in which the majority of the workforce provides labor and talent in exchange for a predictable salary is passing.'"
Faculty News

Professor Jonathan Haidt shares his outlook on the future of political discourse in the US

The New York Times Logo
Excerpt from The New York Times -- "The reasons for my pessimism are that 1) social media gets ever more effective at drowning us in outrage; 2) overall trust in institutions continues to decline, which makes it seem ever more urgent that 'our' side take total control; 3) the younger generations have not seen effective political institutions or norms during their lives, and also seem less adept at handling political disagreements; and 4) the norms of campus regarding call-out culture seem to be spreading quickly into business and many other institutions."
Faculty News

Professor Thomaï Serdari is quoted in a story on how controversy surrounding a racially insensitive item has impacted Gucci's sales

Complex logo 192 x 144
Excerpt from Complex -- "Serdari isn't entirely surprised that sales of Gucci on resale sites haven't changed much. 'I think a lot of the clients who buy Gucci are very young. Some of them are completely clueless, and if it doesn't affect them personally, they may have dismissed it very quickly,' she said. 'And a lot of people who buy Gucci are foreigners with different perspectives who might not understand how offensive the sweater was.'"
Research Center Events

NYU Stern Center for Sustainable Business Holds Second Annual Practice Forum

Tensie Whelan
On Wednesday, March 13, NYU Stern’s Center for Sustainable Business hosted its Second Annual Practice Forum, entitled “How to Assess the ROI on Sustainability for Corporate Practitioners and Investors.”
Faculty News

Professor Jonathan Haidt discusses political divides in the US

NPR logo
Excerpt from NPR -- "'When we don't trust each other, that means it's very difficult for politicians to compromise. It's very difficult to find win-win solutions or positive-sum games. And so there are so many problems that we could solve,' but we don't."
Faculty News

Professor Adam Alter is interviewed for an article on choosing baby names

The Cut logo
Excerpt from The Cut -- “Discussing name preferences is a safer way of discussing our views about the world. Names carry so much information — we associate them with age, gender, ethnicity, socioeconomic status, nationality and personality traits. If two people disagree about name preferences, that might reflect bigger disagreements.”"
Faculty News

Professor Arun Sundararajan shares how Harley-Davidson can leverage shifts in the transportation market

CNN logo
Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"
Faculty News

Professor Arun Sundararajan shares how Harley-Davidson can leverage shifts in the transportation market

CNN logo
Excerpt from CNN -- "Instead, [Sundararajan] sees an opportunity for Harley-Davidson to sell a higher quality electric bike or scooter direct to consumers. 'It could position something that's branded Harley as an alternative to scooter rental,' Sundararajan said. 'There aren't many iconic mobility brands. How can Harley take advantage of people radically changing how they transport themselves?'"
Faculty News

Professor Allen Adamson is quoted in a story on Marriott's newly-rebranded loyalty program, Bonvoy

Travel Weekly logo
Excerpt from Travel Weekly -- "'The first hurdle for Marriott is getting people to understand and embrace the name, which will require far more spending and time than most people think,' Adamson said. 'Because what is Bonvoy? They're creating a brand out of what we call an empty vessel. It has no inherent meaning, so this is really going to take some old-fashioned brand-building in an era when most companies don't have the budgets or the time to do that.'"
Faculty News

Professor Zur Shapira highlights the importance of risk-taking in business

CNN logo
Excerpt from CNN -- "'Risk-taking is much more important than in the past, because the pace of industry and innovation we have now is unprecedented,' said Zur Shapira, professor of entrepreneurship and management at New York University. 'You have to take risk.'"
Faculty News

Professor Anindya Ghose's presentation, “Using AI and Blockchain To Monetize The Mobile Economy,” at the Big Data and Business Analytics Conference is featured

Tech Economy logo
Excerpt from Tech Economy -- "'This is what I call "Using AI to mine 9 Forces" which include context, location, time, saliency, crowdedness, weather, trajectory, social, and omni-channel. These are what will influence the ways ads are deployed and how technology is being used in that ecosystem.'"
Press Releases

NYU Stern Center for Sustainable Business and IRI Launch New Sustainable Market Share Index™

An assortment of consumer packaged goods
Today, the NYU Stern School of Business Center for Sustainable Business and IRI® released the findings of a new U.S.-based study and established the Sustainable Market Share Index™, an in-depth analysis of consumer purchases of products that are marketed for their sustainable attributes.  The research finds that sustainability-marketed products are responsible for more than half of the growth in consumer packaged goods (CPGs) since 2013.
Faculty News

Professor Baruch Lev is quoted in an article about the changing landscape of US food brands

AFP logo
Excerpt from AFP -- "Baruch Lev, an accounting professor at New York University, said big mergers like Kraft Heinz usually underperformed, undermining the logic of further deal-making by the company."
Faculty News

Professor Allen Adamson recommends that retailers focus on "instant deliveries," rather than in-store pickup options, to compete with Amazon

OZY logo
Excerpt from OZY -- "'They should provide an in-home customer experience that Amazon can’t compete with,' says Adamson. Some retailers are trying to do at least the first part of what Adamson proposes."
Faculty News

Professor Thomaï Serdari shares her views on Tiffany's new marketing and advertising strategies in an article on 2019’s risk takers

CNN logo
Excerpt from the CNN -- "'The advertising strategy is "definitely bold on the part of the leadership,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school. 'If they want to be considered as trendsetters as they once had been, they need to embrace that sort of boldness.'"
Faculty News

In an op-ed, Professor Amy Webb explains how choosing "smart" home products from Amazon, Apple and Google can lock consumers into a digital caste system

The New York Times Logo
Excerpt from The New York Times -- "Because our data are managed by one of these companies — companies that also sold us all the A.I.-powered stuff in our homes — we are unwittingly choosing our tribes. Without realizing it, you are already a Google family or an Apple family or an Amazon family."
Faculty News

Professor Scott Galloway is quoted in a story on Facebook user data and luxury retailers

The New York Times Logo
Excerpt from The New York Times -- "'Facebook has all this data that you don’t realize they have,' said Scott Galloway, professor of marketing at NYU’s Stern School of Business, and author of 'The Four: The Hidden DNA of Amazon, Apple, Facebook and Google.' 'They know you better than your doctor, priest and rabbi.'"
Student Club Events

9th Annual NYU Social Innovation Symposium

9th Annual NYU Social Innovation Symposium poster
On March 8, 2019 the social enterprise student organizations of New York University’s Leonard N. Stern School of Business, School of Law, and Robert F. Wagner Graduate School of Public Service will host the 9th Annual NYU Social Innovation Symposium (SIS).

Archive