Faculty News
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Prof. David Poltrack on selling commercial time based on viewers’ tastes and attitudes to media
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Excerpt from Deadline.com -- "The idea, according to Poltrack, is to move away from the simple but perhaps outdated demographic analysis that divides TV watchers by age and sex. Instead, Poltrack offered six “demand profit pool personas” that might serve as valuable targets for marketers." Additional coverage appeared on Variety, a Variety.com blog, FilmSchoolRejects.com and Mediapost.com.
Faculty News
—

Excerpt from Deadline.com -- "The idea, according to Poltrack, is to move away from the simple but perhaps outdated demographic analysis that divides TV watchers by age and sex. Instead, Poltrack offered six “demand profit pool personas” that might serve as valuable targets for marketers." Additional coverage appeared on Variety, a Variety.com blog, FilmSchoolRejects.com and Mediapost.com.