Faculty News

Professor Allen Adamson is quoted in a story on how online retail is changing the way companies package their products

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Excerpt from Business Insider -- "While eco-friendly features like recyclable or compostable packaging 'used to be a nice-to-have, it's now a must-have.' If a brand over-packages today, they're 'incredibly vulnerable to being seen as out of touch,' according to Adamson."
Faculty News

Professor Justin Kruger's joint research on the "first-instinct fallacy" is featured

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Excerpt from the Financial Times -- "With his colleagues Derrick Wirtz and Dale Miller [Kruger] replicated the longstanding findings that college students believe you should trust your first answer in a multiple choice question, and yet that switching to a second answer tends to improve your grades."
Faculty News

In a live interview, Professor Arun Sundararajan discusses whether Facebook and big data companies should be broken up

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Excerpt from CNBC -- "I certainly agree with the call for creating a new tech regulatory agency, there is some damage to Facebook from Zuckerberg's voting control. But I think spinning off WhatsApp and Instagram is not really going to solve the core issue that Facebook's business model -- optimizing advertising revenue -- is at odds with a lot of other societal objectives, and simply splitting Facebook up into WhatsApp and Instagram and Facebook is not going to solve that problem."
Faculty News

In a podcast interview, Professor Adam Alter shares insights on technology and behavioral addiction, from his book, "Irresistible"

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Excerpt from Knowledge@Wharton -- "Companies compete for our limited attention by creating products that are impossible to resist."
Faculty News

In a live interview, Professor Haran Segram discusses Uber's IPO and his profitability expectations for the company

Bloomberg logo
Excerpt from Bloomberg -- "I think this is a liquidity event for the early investors... [i.e.] cashing out your investments in the early rounds. So, they're taking advantage of [the fact that] this is a pricing game, rather than a valuation game for Uber. You tell a good compelling story and then you fetch the highest price possible. That is what's happening here."
Faculty News

Lord Mervyn King is interviewed about regional inequality in the United Kingdom

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Excerpt from BBC -- "We shouldn't just be too pessimistic about what can be done. Individuals can do a lot, even in deprived communities—maybe especially in deprived communities, if other firms have just not bothered to go in there."
Faculty News

Professor Baruch Lev's blog post on Uber's pre-IPO financial performance is featured

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Excerpt from Seeking Alpha -- "One is struck by the sharp drop in the 2018 revenue growth rate (42%). True, following a fast growth period, a certain slowdown is expected, but this 2018 slowdown seems a bit early in Uber's game. The quarterly revenues confirm the slowdown - third and fourth quarters 2018 and first quarter 2019 (estimated) revenues were rather flat: $2,944 million, $2,974 million, and $3,075 million (mid high-low), respectively. Is competition taking its toll or is it the constant push-back from cities and taxi drivers? In any case, Uber's road ahead surely appears challenging."
Faculty News

Professor Arun Sundararajan explains how going public will impact Uber's long-term growth strategy

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Excerpt from Bloomberg -- "'The trillion dollar valuation will come if they can spend the next five to 10 years getting to that place where more is spent on Uber than on any other form of transportation,' Sundararajan said. 'The trouble is that’s going to require keeping investors at bay who are putting pressure on Uber to deliver earnings.'"
Press Releases

New Research from NYU Stern Shows How Marketers Can Boost High-Quality Customer Referrals to Drive Growth

Maxime Cohen and Anindya Ghose
In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform. 
Faculty News

Professor Paul Hardart discusses how Disney+'s low price point may change over time

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Excerpt from Yahoo -- "'I’d be curious of how they project to increase that price over time. Because they’re going to use that [price] to try and get a big number of subscribers, and over time they’ll probably pivot and start to increase the mind.'"
Faculty News

In a live interview, Professor Paul Romer explains why he believes taxation can be used to incentivize tech companies to change their business models

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Excerpt from Bloomberg -- "The tax on digital ads creates an incentive to go back to a subscription model that many online firms use where people know what they pay and then compare it to what they get back. The tax I propose could also be progressive so that you pay a higher tax if you combine two firms."
Faculty News

Professor Thomaï Serdari is quoted in a feature story on how Dior partnered with local artisans in Morocco for its latest runway show

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Excerpt from Luxury Daily -- "'Luxury brands have come to realize that they are competing in a global market and need to address customers of various cultural backgrounds,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
School News

Stern's accounting offerings for undergraduate students are highlighted

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Excerpt from CareerAddict -- "Students graduate with a BSc in Business, of which accounting is one of 13 study streams; as well as learning the necessary accounting principles to progress towards CPA status, the school also encourages undergraduates to co-major in a related discipline, such as investment banking, corporate financial management or securities markets."
School News

Research from the Center for Business and Human Rights on the garment industry in Ethiopia is cited

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Excerpt from Associated Press -- "'The government's eagerness to attract foreign investment led it to promote the lowest base wage in any garment-producing country — now set at the equivalent of $26 a month,' according to the authors of the report, Paul M. Barrett and Dorothée Baumann-Pauly."
School News

Senior Research Scholar Alain Bertaud's book, "Order without Design," is reviewed

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Excerpt from City Journal -- "In his new book, Order without Design: How Markets Shape Cities, Alain Bertaud draws on over a half-century of planning experience—including a stint as the World Bank’s principal urban planner—to establish a new approach to city planning. Bertaud argues that city planners have much to learn from urban economics, and vice versa."
Faculty News

Professor Arun Sundararajan comments on Uber's business strategy ahead of the company's IPO

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Excerpt from CBS News -- "The company would do well to execute on that strategy, according to Arun Sundararajan, professor at NYU's Stern School of Business. 'One of the biggest mistakes Uber could make after going public would be to spend too much time managing short-term earnings and to try to become profitable too soon,' Sundararajan said."
Faculty News

Professor David Yermack explains potential business implications stemming from Facebook's development of its own cryptocurrency

MarketWatch logo
Excerpt from MarketWatch -- "'If you think about how many people are citizens of Facebook-land, there's 2.5 billion people and they could really become a serious rival to the federal reserve.'"
Faculty News

Professor Paul Hardart discusses the role Big Tech will play in the future of gaming

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Excerpt from OZY -- “We’re in a world of peak media right now,” says Paul Hardart, director of the entertainment, media and technology program at NYU’s Stern School of Business. “The big tech companies see a huge opportunity in maintaining an ongoing relationship with audiences, and gaming is a great way to keep people engaged.”
Faculty News

Professor David Yermack offers insights on University endowment investment strategies

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Excerpt from Bloomberg -- “There’s simply no way to significantly outperform the market when you’re a $40 billion fund,” said David Yermack, a finance professor at New York University. “It becomes more and more difficult the larger you get.”
Research Center Events

Executive Education Short Course: FinTech For Executives: Understanding and Managing Innovation in Financial Technology

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Taught by industry and academic leaders David Yermack and Kathleen DeRose, this course equips participants with an understanding of key FinTech concepts, strategies and implications.
Faculty News

Professor Robert Semmens is quoted in an article on the manipulation of private equity firms' returns

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Excerpt from Bloomberg -- "'IRR can be manipulated. The worst manipulation is investments made using the funds credit to make investments without actually calling the funds producing an infinite IRR,' [Semmens] said in an email, adding that MOIC alone measures the overall profitability of investments, but not an annual return. 'The IRR could be high but very short term such the profit might be small."'
Faculty News

The DHL Global Connectedness Index, research by Professor Pankaj Ghemawat, Senior Research Scholar Steven Altman and Associate Research Scholar Phillip Bastian, is featured

BBN Times logo
Excerpt from BBN Times -- "Steven A. Altman, Pankaj Ghemawat, and Phillip Bastian have written 'DHL Global Connectedness Index 2018: The State of Globalization in a Fragile World' (February 2019). Most of the report is country- and region-level descriptions of the level globalization."
Faculty News

Professor Jeffrey Wurgler's joint research on investor sentiment is referenced

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Excerpt from MarketWatch -- "Consider a stock market sentiment index that was introduced 15 years ago by Harvard Business School professor Malcolm Baker and New York University finance professor Jeffrey Wurgler. In a landmark study published in the prestigious Journal of Finance, they reported that their index had an impressive historical record identifying periods of extreme bullishness or bearishness."
Faculty News

Professor Amy Webb's keynote address at the Ai Everything summit in Dubai is featured

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Excerpt from Tahawul Tech -- “There is a tremendous amount of misplaced optimism, and at the same time fear about AI, which has become a buzzword. The challenge we are observing with leaders from government and businesses is that they often lack context and do not actually understand what the technology is and that’s important because the decisions they are making will have long-term ramifications.”
School News

Stern's 2019 Graduate Convocation keynote speaker, Janet Foutty, chair and CEO of Deloitte Consulting LLP and chair-elect of Deloitte LLP, is highlighted

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Excerpt from Clear Admit -- "In her address, Foutty will discuss how graduates can and will meet this era of change and uncertainty, offering insight drawn from her own personal and professional experiences. She will also address the leadership principles that have empowered her to meet challenges head-on."

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