Faculty News
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Professor Sonia Marciano shares her views on how Chief Marketing Officers (CMOs) should approach disruption
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Excerpt from CMO -- "To withstand disruption, [Marciano] said that a company’s best bet is to “own” a particular market segment. In Wall Street parlance, that means having an economic moat—maintaining competitive advantages to protect long-term profitability and market share."
Faculty News
—
Excerpt from CMO -- "To withstand disruption, [Marciano] said that a company’s best bet is to “own” a particular market segment. In Wall Street parlance, that means having an economic moat—maintaining competitive advantages to protect long-term profitability and market share."