Experience Stern | News & Events

Excerpt from CNNMoney -- "Nostalgia can be a powerful marketing tool, but it's not always enough, said Tülin Erdem, chair of NYU Stern's Marketing Department. 'You can have a comeback with [nostalgia], but you can't sustain it,' she said."

Excerpt from The Wall Street Journal -- "Some investors are watching indicators of credit strength that are generally regarded as a gauge of a company’s likelihood of bankruptcy, such as the 'Altman Z-Score,' which was developed by a New York University professor, Edward Altman in the late 1960s."

Excerpt from The Economist -- "Pankaj Ghemawat, of New York University, says there is some truth in this. All else equal, a common language boosts trade to 2.2 times what it would be without a common language, and colonial links can boost it to 2.5 times."

Excerpt from BBC -- "Anat Lechner, a management professor at New York University, says it’s simply a matter of being aware of what you love to do. It’s when you’re so enthralled with what you’re doing, it’s hard to separate the hobby from the actual job. ... 'When you’re so immersed in what it is you do, you become one,' Lechner says. 'I think Hawking had that.'"

Excerpt from AFAR -- "'Sharing behaviors can boost people’s pride and sense of meaning at later points,' Alixandra Barasch, researcher and coauthor of the study, said. 'But we really focused on how the intention to share can affect individuals’ enjoyment during a given experience. What we found is that the effects of photo-taking can be beneficial or harmful depending on what your goal is at the time you actually take them.'"

Excerpt from The Outline -- "Eggers chalked that swift demise up to the fact that, in the race for signing up merchants, salespeople began to ignore one very important thing: quality. ... 'It was fun for a while, then everyone got tired of checking because deals were lousy and nobody wanted them,' Eggers said."

On Wednesday, March 14, NYU Stern will welcome Farooq Kathwari (MBA '68), CEO of Ethan Allen, to campus as part of Stern’s “C-Suite Speaker Series.”

Excerpt from Knowable -- "We were able to show another reason that patents aren’t necessarily a great proxy for innovation: differences in the use of patents across industries. If the share of innovations that are patented is low but remains the same across industries and over time, then patents are still a perfect measure of innovation — we can essentially just scale it up and there’s no problem for analysis. But my research shows that’s not the case."

Excerpt from CNBC -- "Arun Sundararajan, author of the book 'The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism,' said the fact that gig economy workers are no strangers to uncertainty makes them more likely to embrace the new form of money. 'Gig economy workers are more temperamentally suited for the volatility of cryptocurrencies,' Sundararajan said."

Excerpt from ThinkAdvisor -- "Analysts at the New York University Stern School of Business V-Lab have come up with an indicator, 'SRISK,' that shows how big of a capital hole a firm might face if a broad market index falls by 40% over the next six months."

Excerpt from BusinessBecause -- "'We look for students who have both intellectual and emotional intelligence—what we call IQ + EQ. Last year, we refreshed our MBA application and now ask for an EQ endorsement from an advocate who can attest to an applicant’s ability to lead with empathy and communicate clearly.' Isser Gallogly, NYU Stern"

Excerpt from CNNMoney -- "'It's vital for the success of Mattel to have a healthy Barbie,' said J.P. Eggers, associate professor of management and organizations at NYU Stern. 'If Barbie is not a healthy brand, Mattel 's got virtually nothing to make them successful.'"

Excerpt from CCTV -- (translated from Chinese using Google Translate) "Xi Chen's research has been recognized in the academic field and [he] has gradually grown to become a leading scholar in the field of artificial intelligence and business decision-making. He not only published more than 20 papers in the top international conferences of machine learning and artificial intelligence, but also published more than 10 papers in top journals in statistics, machine learning and operations management, and obtained two US patents."

Excerpt from BNN -- "Author Hanna Halaburda also suggests the enthusiasm and uncertainty surrounding blockchain has an impact on the economy, for example, through optimistic valuations of blockchain-referencing startups."

Excerpt from Business Insider -- "In a YouTube video, Scott Galloway, a marketing professor at New York University's business school who predicted that Amazon would buy Whole Foods, said Amazon will choose either the NYC metro area or the DC metro area for HQ2. That's partly because those cities are where they can attract the best talent and partly because Amazon CEO Jeff Bezos will want to spend time there, Galloway said."

Excerpt from Adweek -- "Similarly, Anindya Ghose, a business professor at NYU, said he found in a May 2017 study that more than 75 percent of participants were willing to share intimate data with companies—provided the firms have a product or service they value. 'They are beginning to demand a fair exchange for their data and want to negotiate the terms with brands to mutual advantage,' he said."

Excerpt from CNBC -- "'Pursuing goals they see as intrinsically noble and important made them fiercely motivated and focused and it provided a form of ego defense against criticism and failure,' Schilling says. 'We can all benefit by cultivating a grand ambition, a goal that is big enough to stretch our vision beyond our current horizon and important enough that it fuels our tenacious effort.'"

Excerpt from Adweek -- "'Very senior executives are often insulated from what’s going on around them,' says Irv Schenkler, professor of management communication at NYU’s Stern School of Business. 'Instead of acting on data, they sometimes react instinctively, trying to create a wall about their brand to protect it.'"

Excerpt from VentureBeat -- "'These are the big nine companies that control the future of AI,' Webb said. 'They’re all partnering with academic institutions, the money’s flowing from here, there’s a free flowing of research going back and forth, and so essentially our next era of computing is in the hands of these nine companies and three of those companies — Tencent, Baidu and Alibaba — I would argue are probably the most important ones you should pay attention to.'"

Excerpt from Inc. -- "Integrating online shopping with offline pickup and delivery will only become more common, says Anindya Ghose, director of NYU Stern's master of business analytics program and author of TAP: Unlocking the Mobile Economy, in an email to Inc. Retailers will have more personal data on consumer preferences from observing their behavior in a very personal setting."

Excerpt from Forbes -- "As brands like Starbucks, Dove and Pepsi have discovered the hard way, if potential associations are not carefully, objectively and sensitively assessed, there could be a negative backlash and with the speed of virality, the losses can outbalance the gains. Authenticity and brand fit are incredibly important new program and partnership screeners."

Excerpt from BBC Capital -- “If you’re competing for attention there’s an arms race – and companies aren’t going to introduce stopping cues, for example, if none of their competitors are doing the same thing. If they can’t keep you glued to their products, they’re unlikely to attract ad and referral revenue.”

Excerpt from Anadolu Agency -- "Tulin Erdem, who chairs the Marketing Department at New York University's Stern School of Business, was among this year's honorees by the Society of Foreign Consuls in New York, founded in 1925, which represents the world’s largest consular corps, according to the group."
 

Excerpt from CGTN -- "'Ultimately... the CEO has to make a stand and say this is what we stand for. Enough is enough. A lot of families shop at our stores, a lot of families use our airline and we don’t want to see... children murdered anymore,' Winer said."

Excerpt from MarketWatch -- "This additional pattern is that periods of high volatility tend to be clustered together — an insight that traces to research conducted by Robert Engle III, a finance professor at New York University who received the Nobel Prize in economics in 2003 for his work along these lines."