Faculty News

Professor Dolly Chugh's book, "The Person You Mean to Be," is named one of the top 10 creative leadership books of 2018

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Excerpt from Forbes-- "This timely and inspiring book from the psychologist and NYU Stern professor explains how to shift from being 'believers' to 'builders' of greater inclusion and equity. By activating a growth mindset, seeing and using their 'platform of privilege,' opting for willful awareness, and engaging people and systems, leaders can continuously build themselves into the people they want to be and to foster the social good they seek."
Faculty News

Professor Thomaï Serdari is quoted in a story on retailers closing their Fifth Avenue locations

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Excerpt from the CNN-- "'Real estate has become very expensive in New York,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at New York University's Stern School of Business. 'It puts a lot of pressure on brands financially if you maintain stores that basically have no traffic.'"
Faculty News

In an in-depth Q&A, Professor Scott Galloway interviews Professor Jonathan Haidt the cultural forces shaping Gen Z, from his book, “The Coddling of the American Mind”

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Excerpt from Recode -- "And so we start hearing, not so much in the 90s, but in the early 2000s, we start hearing the first reports of parents who are arrested because their kid was found playing in a park and that’s child endangerment. We have to, you know, are you a fit parent? And so, once that begins happening, Americans further their freakout and raise their kids in a paranoid, defensive way. And what we’ve done to people, deprived kids of the main nutrient that they need to become adults, which is they have to have practice being autonomous."
Faculty News

Professor Lawrence White comments on the impact of the government shutdown on the retail industry

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Excerpt from Retail Dive -- "In short, the shutdown is tapping the economy's brakes, if only a little, warned Stern's White. 'It's just adding corrosiveness to the general climate, and it's adding friction,' he said. 'As an economist — unless you want to stop the car, in which case you want to apply as much friction as possible — that's not a good thing.'"
Faculty News

Professor Alixandra Barasch shares insights on Proactiv's growth and the company’s new partnership with Kendall Jenner

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Excerpt from Vox -- "Ultimately, Jenner will have to be convincing, according to Barasch, who studies sincerity in advertising. 'The way she communicates, both the message content as well as her voice and non-verbal facial expression are going to be super important,' she says. She thinks that there definitely is an audience of young women who will relate to Jenner."
Faculty News

Professor Scott Galloway discusses how Microsoft has avoided the regulatory scrutiny faced by its counterparts

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Excerpt from Fast Company -- "'Microsoft hasn’t (yet) given any reason for Congress to call them to testify on Capitol Hill. While big tech has been ripe with scandal in 2018, Microsoft remains unscathed,' Galloway notes. 'While we keep barking at the moon about Facebook and Apple, Microsoft just keeps plugging along. It’s impressive.'"
Faculty News

Professor Aswath Damodaran explains why he believes Nvidia, Boeing and GE stock will increase in value

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Excerpt from CNBC -- "Investors can bet on names such as Nvidia, Boeing and General Electric as the markets attempt to stage a comeback, markets guru Aswath Damodaran told CNBC on Wednesday. Known as Wall Street's 'dean of valuation,' Damodaran said stocks are undervalued considering the cash flows and interest rate levels."
Faculty News

Professors Frances Milliken's and Elizabeth Morrison's joint research on psychological safety is mentioned

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Excerpt from Entrepreneur-- "In fact, in a study of a phenomenon they dubbed 'employee silence,' professors from New York University's Stern School of Business demonstrated that 85 percent of their respondents felt they couldn’t raise important issues to their management at all."
Faculty News

Professor Arun Sundararajan's book, "The Sharing Economy," is referenced in a story about how Africa can inspire the future of the sharing economy

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Excerpt from Medium -- "As Stern School of Business Professor, Arun Sundararajan Sundararajan, explains in his book, 'The Sharing Economy', before the industrial revolution, '. . . a significant percentage of economic activity was peer-to-peer, embedded in community and intertwined in different ways to social relations.'"
Faculty News

Professors Tülin Erdem's and Vishal Singh's joint research on how helping refugees benefits a brand is mentioned

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Excerpt from MetroMBA -- "According to a new report titled 'How Helping Refugees Helps Brands' from the NYU Stern School of Business and the Tent Partnership for Refugees, American consumers are more likely to purchase from brands that support refugees. This includes brands that hire refugees, deliver services to refugees, invest in refugee entrepreneurs, and source from refugee businesses."
Faculty News

Professor Jennifer Carpenter's joint research, which examines employee stock option data among men and women, is featured

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Excerpt from Fortune -- "Women reliably exercise their stock options more slowly than men—with men losing out on 2% to 4% of their options’ potential value—the researchers found. But the reasons for this behavior are still up for debate."
Faculty News

Professor John Horton explains why consumers sometimes give inflated ratings for poor service in ridesharing apps

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Excerpt from NPR -- "There's quite a bit of evidence that people don't rate people harshly in these systems, even if they maybe had a bad experience or a not great experience just because they don't want to harm the other person. And you can kind of think, if you have a bad Uber ride, you know, you may be unhappy as a passenger. But you don't want to ruin a person's livelihood."
Faculty News

Professor Thomaï Serdari is interviewed for a feature story on Tiffany & Company's move towards greater transparency around its diamond sourcing

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Excerpt from the The New York Times -- "'A lot of diamond companies are still very opaque about their operations,' said Thomai Serdari, who teaches luxury marketing at New York University. 'There haven’t been any particular strict guidelines to ensure that a diamond is truly coming from the area a dealer is claiming it’s coming from.'"
School News

MBA students Amy Kong, Tricia Nussbaum, Catherine Pan and Jillian Witt are featured for their third-place win in WeSolv's Salesforce Product Marketing Strategy Challenge

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Excerpt from Poets & Quants -- "This NYU Stern team presented creative solutions and detailed steps for implementing them, including new social media page concepts with sample content and modifications to the Salesforce website to help facilitate the customer journey. They also suggested new interactive demos that more clearly articulate the value of Salesforce’s retail execution solution."
Faculty News

Professor Justin Kruger's joint research on self-perception, the Dunning-Kruger effect, is spotlighted

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Excerpt from The Washington Post -- "In their 1999 paper, published in the Journal of Personality and Social Psychology, David Dunning and Justin Kruger put data to what has been known by philosophers since Socrates, who supposedly said something along the lines of 'the only true wisdom is knowing you know nothing.'"
Faculty News

Professor Maxime Cohen's joint research on what motivates sharing economy workers is featured

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Excerpt from Knowledge@Wharton -- "A new study ... looks at how drivers for a ride-hailing firm make labor decisions – when to work, and for how long – and aims to improve predictions about labor supply and to shed light on more effective financial incentives. The paper, titled 'The Impact of Behavioral and Economic Drivers on Gig Economy Workers,' is co-authored by New York University Stern School of Business professor Maxime Cohen and Wharton doctoral candidate Park Sinchaisri."
Faculty News

Professor Joe Foudy explains the impact of Apple's poor sales in China on the global economy at large

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Excerpt from U.S. News & World Report -- "'People expected that was coming. The difference is the severity. It was more intense than we expected,' says Joseph Foudy, a professor of economics at New York University's Stern School of Business. Foudy believes the reports this week are indicative of China's economic long-term transition. He adds, 'but we should be worried about the economy in the next few years.'"
Faculty News

Professor Alixandra Barasch shares insights from her research on the impact of taking photos on experiences

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Excerpt from WIRED -- "The key thing to do is to take photos for yourself in the moment and then to separate the sharing part of the process... to have the sharing happen later on."
School News

In a trend story on business education in 2019, Dean Raghu Sundaram explains why he believes the MBA degree will continue to thrive

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Excerpt from BusinessBecause -- "The MBA experience provides critical skills—the opportunity study both the language of business and cultivate the ability to inspire people to action. The relevance of the MBA education will not go away."
Faculty News

Professor Thomaï Serdari explains the role of community in luxury retail

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Excerpt from Luxury Daily -- "Communities built around social, cultural or fitness interests – for example, whisky tasting clubs or cycling groups – offer consumers a platform through which to exchange facts and opinions about products and services. Consumer-generated content spreads quickly, thanks to technology. Reputations are built or destroyed easily. This has already had significant consequences for the luxury retail market that has seen an array of brand extensions being built around such communities with clearly defined values."
School News

Stern's specialization in Fintech is spotlighted in a story on top MBA curriculum trends

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Excerpt from BusinessBecause -- "Financial technology is high on the agenda across the finance world, as incumbents seek to avoid disruption by nimbler startups and as every financial company, large and small, turns to tech to improve efficiency and create new products and services....Stern offers an entire fintech specialization..."
School News

Center for Business and Human Rights Deputy Director Paul Barrett contributes to an article on the NRA's influence in Australia, Brazil, and Russia

Excerpt from Bloomberg Businessweek -- "Founded 148 years ago in New York by two Union Army vets to promote marksmanship, the group describes itself as the “oldest civil rights organization in America.” Its public events and messaging are often draped in the Stars and Stripes. Yet for all the patriotic symbolism, many of the forces shaping the NRA these days are distinctly non-American."
Faculty News

In a Q&A interview, Professor Baruch Lev discusses how CFOs can better communicate with the investment community, from his book, "The End of Accounting"

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Excerpt from Strategic Finance -- "Don’t wait for the FASB [Financial Accounting Standards Board] or the SEC [Securities & Exchange Commission] to adapt financial reporting to the 21st Century. It may take a while. Start disclosing relevant information to investors. It’s not only good for investors—it’s good for you, too. Research overwhelmingly shows that improved transparency reduces cost of capital and stock volatility, increases managers’ credibility, and mitigates shareholder lawsuits."
Faculty News

In an in-depth Q&A, Professor Tensie Whelan highlights the Center for Sustainable Business' work, including its Monetization Methodology framework, which measures the financial impact of sustainability

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Excerpt from Radar -- "We’ve developed a methodology that will articulate, quantify and communicate the financial impact of sustainability, the Center for Sustainable Business Monetization Methodology. We have found that if you imbed sustainability into business practices, it drives benefits like risk mitigation, employee engagement, and operational efficiency which results in outcomes like a lower cost of capital and better financial performance."
School News

Geeta Menon, Dean of the Undergraduate College, reflects on the School’s accomplishments during her eight years as Dean

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Excerpt from STERNBUSINESS -- "As I forge ahead in my eighth year as Dean, I am incredibly proud of all that we have accomplished since I took the helm in 2011." 

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