Faculty News

Prof. Priya Raghubir on Baskin-Robbins's "Endless Variety" commercials

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Excerpt from Bon Appetit -- "'The first impression I got seeing it was that I could taste it in my mouth,' says Priya Raghubir, professor of marketing at New York University’s Stern School of Business. 'It pushed you to smell, taste, almost feel the ice cream, a sensual delight which people are reluctant to want to indulge in. This really appeals to all the hedonic senses, and there’s nothing to distract from the ice cream, and it doesn’t allow you to get bored or want to zap it. It’s excellent execution!'"
Faculty News

Prof. Aswath Damodaran's blog is featured

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Excerpt from The Globe and Mail -- "Investors looking for decent profits in this environment may have to venture into dangerous neighbourhoods. 'If you are a long-term investor interested in finding bargains, my advice to you is to go where it is darkest, where micro and macro uncertainty swirl around every input and where every estimate seems like a stab in the dark,' writes Aswath Damodaran, a professor of finance at New York University’s Stern School of Business. Prof. Damodaran, who writes an excellent blog, Musings on Markets, provides a few examples in recent posts of stocks that may appear tempting: Petrobras SA, Lukoil OAO and Vale SA."
Faculty News

Prof. Susan Stehlik outlines the benefits of having more women in business leadership roles

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Excerpt from InsideCounsel -- "'We need 50-50 in the boardroom,' she said. 'A lot of women are ready to take on these positions.' With the increasing presence of women in these roles, especially in the global economy, 'bringing diversity to the conversation will bring a richer decision and outcome,' she added."
Faculty News

Prof. Luke Williams discusses e-commerce venture Jet.com

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Excerpt from Fox Business -- "Well, they've got a clear value proposition, because they've said, you know, we are basically a membership-based online marketplace that's aimed at cost-conscious consumers that are willing to sacrifice speed of delivery for lower prices. It's a very clear... good marketing message. I think there's an exit strategy in play there somewhere. If you look at most start-ups and investors, they're looking for an exit within about a five year time frame, three to five years. This is what he did for Diapers with Amazon, so I think it's going to happen again either with an IPO or a strategic acquisition, which would be Amazon."
Faculty News

Prof. Aswath Damodaran on Greece's negotiations with the European Union

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Excerpt from CNBC -- "'Watching the EU deal with Greece is a little bit like watching a family deal with a family member with an addiction problem,' said NYU Stern professor Aswath Damodaran. 'Each time the family member enters a rehab, we have a party to celebrate, only to be disappointed again. So, the markets may be celebrating a temporary reprieve but unless the fundamentals change, it will be short lived.'"
School News

Assistant Dean Isser Gallogly is interviewed about Stern's admissions process

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Excerpt from TopMBA -- "The interview is an important part of the application process at NYU Stern. We interview everyone we admit to the full–time MBA program, and nearly all interviews are done face-to-face in New York City by a member of our highly-trained admissions team. We believe that interviewing is a skill and we want to have our class selected by people who are experienced, professional assessors of talent."
Faculty News

Prof. Melissa Schilling discusses the future of electric cars

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Excerpt from The Brian Lehrer Show -- "Some of the barriers [to the adoption of electric cars] are really significant and are going to be pretty difficult to overcome. One of the biggest barriers is cost... battery technology cost does not come down very quickly. If you think about Tesla, one of the fascinating things about Tesla is that they use the 18-650 battery, which is the same small-format battery you would have in laptops. And the great strength of this is that it was a mature technology where the cost had already been driven down and we knew how to produce them pretty efficiently. So the strength was that it was already mature, already cheaper. The weakness is that it's already mature and it's already fairly cheap compared to where it can go. So there are not big expectations of driving the cost of that down a lot further. And right now the incremental cost for putting a battery in a car ranges anywhere from $10,000 - $40,000."
Press Releases

NYU Stern Professor Srikanth Jagabathula Receives National Science Foundation CAREER Award

Srikanth Jagabathula
NYU Stern today announced that Professor Srikanth Jagabathula, an assistant professor in the Information, Operations, & Management Sciences department (IOMS) at the School, was recently recognized by the National Science Foundation (NSF) with its Faculty Early Career Development Award (CAREER).
Faculty News

In an op-ed, Prof. Thomas Philippon discusses debt relief options for Greece

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Excerpt from Vox -- "Under the alternative scenario, Greece avoids neither fiscal austerity nor a deep recession. But, depending on the details of the simulation, its GDP ends up 5 to 10% higher, and its debt 20% to 25% lower. Overall, the debt of GDP is reduced by about 30 points."
Press Releases

NYU Stern Receives $5.75 Million from Alumnus Leonard Stern to Fund Scholarship for High-Achieving, Low-Income New York City Seniors

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Today, NYU Stern announced the establishment of The Leonard N. Stern New York City Scholarship to support extraordinary New York City high-school seniors who aspire to study business at NYU, but lack the financial means to do so.
Faculty News

In an op-ed, Prof. Roy Smith discusses Cuba's economic future

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Excerpt from Financial News -- "In the meantime, managing transition to a reformed, semi-market economy is going to [be] a major challenge. Cuba lacks almost all the infrastructure it will need to move to the next level, including a basic financial system (banking, securities, insurance) and modern agricultural and industrial bases. How well, and how quickly these can be created will determine whether Cuba, with its 11 million well-educated, increasingly entrepreneurial minded population can make the most of the opportunity."
Faculty News

Prof. Nicholas Economides on the potential impact of a Greek exit from the European Union

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Excerpt from Bloomberg -- "I think there would be limited effects and that's why the case for Greece is so bad. Greece cannot go and say, 'Look, if we exit, you are going to be destroyed as well,' so what will happen is that Greece will be destroyed, but not the rest of Europe."
Faculty News

In an op-ed, Prof. Thomaï Serdari shares tips for re-branding from Björk

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Excerpt from LinkedIn -- "Björk is no Britney Spears, no Rihanna, or Mariah Carey. Björk has built more than a mere brand. She’s built a #luxury brand and here is why."
Faculty News

In an op-ed, Dean Peter Henry discusses the value of economists

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Excerpt from The New York Times -- "Because the economics profession failed to predict the financial crisis in advanced nations, critics claim that economists have little practical use and wield too much influence. In fact, the opposite is true. We need economists’ thinking now more than ever — provided we match the tools of economics to the proper task."
Faculty News

Prof. Nicholas Economides on Greece's new political leadership

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Excerpt from Bloomberg -- "'It is very unlikely that the euro zone will give new money to Greece for months, as the Greek positions are uncertain and significant negotiation is necessary,' Nicholas Economides, professor of economics at New York University’s Stern School of Business, said by e-mail. 'This puts cash-strapped Greece in a very dire position.'"
Faculty News

Prof. Thomas Philippon's research on the financial services industry is highlighted

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Excerpt from Financial Times -- "On 3 February, the school welcomed Thomas Philippon, professor of finance at NYU Stern School of Business, who has recently produced a paper warranting a great deal of examination: after painstaking research, he has concluded that over the past 130 years, there has been no productivity increase in finance."
Faculty News

Prof. Jeffrey Carr on Taylor Swift's brand-building strategy

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Excerpt from Inc. -- "'It is incredibly difficult to start to do things that are not within people's expectations because that brand promise comes with expectations,' says Carr. 'What is impressive about Swift is that ability to cross lines.'"
Faculty News

Prof. Arun Sundararajan on the future of employment

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Excerpt from Quartz -- "As NYU Stern professor Arun Sundararajan tells Quartz, 'being employed full-time by one company may soon be the exception rather than the rule.'"
Student Club Events

23rd annual Stern Women in Business (SWIB) conference

Henry Kaufman Management Center
On Friday, February 6, Stern Women in Business (SWIB) will host their 23rd annual conference, themed, "The Economics of Success: Joint Advocacy for Better Business."
School News

Stern's MS in Business Analytics degree is featured; Assistant Dean Roy Lee is quoted

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Excerpt from BusinessBecause -- "Stern’s inaugural class in 2013 attracted students from a wide range of industries, from healthcare to manufacturing and venture capital, said Roy Lee, assistant dean of global degree programs. Demand has been insatiable. 'For both years, we filled a maximum class of 60, and for both we closed out the admissions cycle a month and half early, with a waiting list for the following year,' added Roy."
School News

Stern's William R. Berkley Scholarship Program is featured

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Excerpt from Clear Admit -- "The William R. Berkley Scholarship Program, established in 2013, covers the full two-year tuition and fees for NYU Stern’s full-time MBA program. It also provides a housing stipend of $18,000/year and an additional $10,000/year stipend for books and other expenses. Successful entrepreneur William R. Berkley (BS 1966) created the program that bears his name with a $10 million donation. He pursued his MBA at Harvard Business School immediately after graduating from Stern and wanted to provide similar opportunities for other aspiring young students like himself."
Faculty News

In an op-ed, Prof. Nicholas Economides outlines the Syriza party's limited options for reviving Greece's economy

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Excerpt from Fortune -- "Given that there are few, if any options left, it is time for a new 'kolotoumba.' We’ll likely see Syriza soften its leftist position in the coming months, as the first sign happened this week when Varoufakis abandoned the pre-election promise to erase a chunk of Greece’s public debt. Instead, he promised that the country would pay down its entire debt under new terms. It’s also likely that Greece will drag things out for a few more months, possibly reverting back to its previous rescue package so that Greek banks have enough money to stay afloat."
Faculty News

Prof. Justin Kruger's research on punctuality is cited

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Excerpt from Inc. -- "When Justin Kruger, a professor at NYU's Stern School of Business, asked people to estimate how long it would take them to get ready for a date, do all of their holiday shopping, format a computer document and prepare a meal, participants came up with much more accurate guesses when they 'unpacked' a task. This means they considered the very detailed step-by-step process required to get their to-do items done."
Faculty News

Prof. Arun Sundararajan on allowing Airbnb and Uber to self-regulate

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Excerpt from The Washington Post -- "'As the number of small businesses gets larger, and as the size of each small business gets smaller,' Sundararajan says, 'the overhead that this is going to impose on a regulatory authority is going to be pretty extensive. It seems sort of socially efficient to delegate that.'"
Faculty News

Prof. Gavin Kilduff's research on rivalry is featured

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Excerpt from Entrepreneur -- "While Kilduff stipulates that in any real-world case studies there are various factors at play and so attributing causation can be tricky, he points to the rivalry between U.S. automakers in the 1990s. 'It seems as if those three automakers were so intensely competing with one another that they didn't pay attention to anyone else, allowing Japanese automakers to come in and overtake them.' A similar dynamic likely played out between Coke and Pepsi. The soft drink giants poured so much energy into tracking one another's movements that Kilduff speculates they entirely missed the emergence of popular new energy and health drink brands."

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