Faculty News
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Professor Tülin Erdem discusses challenges that companies face when trying to become a "lifestyle brand"
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![The New York Times Logo The New York Times Logo](/sites/default/files/styles/192w_x_144h/public/assets/images/uat_027320.jpg?h=cd55d432&itok=0KWx6q_9)
Excerpt from The New York Times -- “'Just being a functional brand is not enough anymore — it’s very tough to differentiate yourself as a brand in the clutter we have out there,' said Tülin Erdem, a professor of marketing at New York University’s Stern School of Business."
Faculty News
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![The New York Times Logo The New York Times Logo](/sites/default/files/styles/192w_x_144h/public/assets/images/uat_027320.jpg?h=cd55d432&itok=0KWx6q_9)
Excerpt from The New York Times -- “'Just being a functional brand is not enough anymore — it’s very tough to differentiate yourself as a brand in the clutter we have out there,' said Tülin Erdem, a professor of marketing at New York University’s Stern School of Business."