Experience Stern | News & Events

Excerpt from CBC Radio -- "It really comes down to the four entities of the marketing environment. One is the consumer and their shifting tastes and preferences towards healthier products. The other is the company and what makes sense for their marketing and production efficiencies. What the company's competitors are doing is something that is always on their radar. They don't want the competition to move too far ahead or beyond them. And then, finally, there's the public voice, or community, and the educational initiatives, efforts, and governmental policies and initiatives that have worked to educate the consumer on the importance of proper nutrition for adults and children."

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