School News
Stern's new advisory track for undergraduate students in luxury marketing is featured; Professor Jeff Carr and undergraduate student Dana Li are quoted
—
Excerpt from Poets & Quants -- "Stern has a couple of different retail courses, a specific luxury marketing class as well, and a speaker series which Carr runs. 'At NYU Stern, we have a really strong understanding of our unique geographic advantage. New York is the fashion capital of the world. Anyone who’s anyone is here, whether they’re an American company or an Asian company. If you don’t have a presence here, you won’t make it globally,' Carr says. 'So given that everyone is here, we have a great opportunity to bring in speakers.' ... Li has taken several electives in the luxury marketing track already, including the experiential seminar, and believes that they’ve prepared her well for her internships. 'It really gave me a good sense of luxury retail operations, how the different functions play together to form the company and how the company would run on a day-to-day basis,' she says."
Read more
Read more