Faculty News
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Professor Allen Adamson explains why toymakers are repackaging veteran brands into special-edition versions
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![Wall Street Journal logo Wall Street Journal logo](/sites/default/files/styles/192w_x_144h/public/assets/images/wsjlogo.jpg?h=cd55d432&itok=Ak755mbf)
Excerpt from The Wall Street Journal -- “'Nostalgia is never a selling point to the kid,' says Allen Adamson, co-founder of Metaforce, a brand-consulting firm. 'Brand new’ is the most important selling point to kids.'”
Faculty News
—
![Wall Street Journal logo Wall Street Journal logo](/sites/default/files/styles/192w_x_144h/public/assets/images/wsjlogo.jpg?h=cd55d432&itok=Ak755mbf)
Excerpt from The Wall Street Journal -- “'Nostalgia is never a selling point to the kid,' says Allen Adamson, co-founder of Metaforce, a brand-consulting firm. 'Brand new’ is the most important selling point to kids.'”