Experience Stern | News & Events

Excerpt from The New York Times -- "One of the main projects I worked on was to evaluate how we market Cooking advertisements to our clients. I had to understand how Cooking was being talked about on the consumer side and the business side. This project gave me the flexibility to explore the narrative around a media product, like Cooking, and how it differs depending on the target stakeholder. I was able to talk to several employees on the product, marketing, branding, tech and advertising side of Cooking — it was like a small start-up within The Times."

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