Faculty News

Research from Professor Anindya Ghose on AI’s impact on consumers’ search and purchase behavior in an e-commerce setting is highlighted

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Excerpt from Adweek -- "This new year may be the year voice shopping finally takes off in the U.S. That’s according to Anindya Ghose, professor of business at New York University’s Stern School of Business, who said one of the biggest retail trends in 2020 will be voice-enabled commerce. In November 2019, Ghose published a research paper on this topic, which found voice-activated shopping devices like Amazon’s Echo and Alibaba’s Tmall Genie are gaining popularity as a new channel for shopping."

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