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Excerpt from The Atlantic -- "'What we found was that this friendly competition works great under the old way, when people are used to [seeing things as] every man for himself and you're getting judged on your own performance and merits,' says Gartenberg. 'Under the new [culture] where corporate had passed down this message that "We're a team, we're working together, and drivers matter," people responded really badly to the naming and shaming of people.'"

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