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Excerpt from Marketplace -- "'Teaser marketing' has become the norm, Lieberman says. Those teases, trailers, viral marketing, piecemeal cast and crew announcements are coming earlier, thanks to the web and the crowded comic book movie market. 'They’re saying, "Look, don’t worry, don’t start shifting allegiances, because we’re coming with these movies every year for the next five-year period,"' Craig says."

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