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Excerpt from the Harvard Business Review -- "Jonathan Haidt, Professor of Business Ethics at NYU and founder of Ethical Systems, says, 'It’s important to talk about the positive examples of ethical behavior, not just the bad ones. Focusing on the positive reasons you are in business, and reinforcing the good things people do strengthens ethical choices as ‘the norm’ of the organization.' ... Elizabeth Morrison of New York University, in Encouraging a Speak Up Culture, says 'You have to confront the two fundamental challenges preventing employees from speaking up. The first is the natural feeling of futility — feeling like speaking up isn’t worth the effort or that no one wants to hear it. The second is the natural fear that speaking up will lead to retribution or harsh reactions.'"

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