Faculty News
Professor Vasant Dhar comments on new research connecting television viewership and presidential election outcomes
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Excerpt from Newsroom America -- "'This very interesting research demonstrates the prediction of election outcomes at the state and county levels based on an analysis of television viewership across the country,' says Big Data Editor-in-Chief Vasant Dhar, Professor at the Stern School of Business, New York University. 'The results from the predictive model provide useful insights into some of the major drivers that drove 2012 election results. It will be very interesting to see the model applied to the 2016 elections.'"
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