Faculty News
Professor Tom Meyvis shares his thoughts about how independent bookstores can compete with Amazon
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Excerpt from Milwaukee Journal Sentinel -- “'The way to get people to go to stores is to give them an experience, something they can’t get online,' said Tom Meyvis, a marketing professor at New York University’s Stern School of Business whose work focuses on consumer behavior. 'People want to spend some time browsing in stores and with books, this is one of the more agreeable shopping experiences.'"
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