Faculty News
Professor Tom Meyvis cautions against unequivocally accepting market research amid a lockdown
—
![The Economist logo The Economist logo](/sites/default/files/styles/480w/public/assets/images/uat_025662.jpg?itok=nJDMr-JW)
Excerpt from The Economist -- "But any evidence of lasting damage to the brand would be slow to emerge, points out Tom Meyvis, a professor of marketing at the Stern School of Business, at New York University. Market research amid a lockdown is unreliable, as is purchasing behaviour during a global recession."
Read More
Read More