Faculty News
Professor Thomai Serdari warns that the retail industry could experience a slow rebound from the COVID-19 pandemic, explaining that consumers are likely to remain wary of congregating in stores once restrictions are lifted
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Excerpt from Retail Dive -- "Furthermore, it's unclear what reopening retail looks like, as many consumers are likely to remain wary of congregating in stores unnecessarily. And, while there may be some pent-up demand for new things, that may not include new clothes, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."
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