Experience Stern | News & Events

Excerpt from Retail Dive -- "'The deal that is allegedly penned between ABG and Saks will capitalize on the ghost of the creative brand that Barneys used to be by transforming it into a series of soul-less, licensed merchandise for mass consumption,' Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business, told Retail Dive last week, adding that no amount of 'curation' or homage 'can be as groundbreaking as Barneys has been.'"

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