Faculty News
Professor Thomai Serdari discusses how the COVID-19 pandemic has upended the luxury retail spaceProfessor Thomai Serdari discusses how the COVID-19 pandemic has upended the luxury retail space
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Excerpt from Bloomberg -- "The pandemic has done more than gut revenue at retailers. It has disrupted the flow of goods to sales floors and forced the cancellation of high-end fashion shows that influence what styles consumers will buy next year. 'The supply chain is broken, the fashion calendar is no longer in place, and who wants to be out buying designer brands with all the social questions we’re asking ourselves right now?' said Thomai Serdari, who teaches luxury branding and marketing at New York University’s Stern School of Business. 'There’s too much happening at the same time. We have to rethink this industry.'”
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