Faculty News
Professor Thomaï Serdari is interviewed about Tiffany's millennial-focused rebranding
—
![CNNMoney logo CNNMoney logo](/sites/default/files/styles/480w/public/assets/images/con_030743.jpg?itok=IBS7Bixu)
Excerpt from CNNMoney -- "The company is embracing a trend, said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school: 'Cool is the new proper.'"
Read more
Read more