Faculty News
Professor Thomaï Serdari explains how Apple's exclusive partnership with Made 2 Measure for fashion video content represents a shift in advertising
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Excerpt from Luxury Daily -- "'Video is paramount in promoting brand stories as much as it is in showcasing product. M2M content, 'the new face of fashion storytelling,' is thoughtfully designed around the customer’s wish to learn more about favorite brands, designers and fashion icons as well as to be immersed in experiences,' Ms. Serdari said. 'While we know that there has been substantial progress in technology that supports shoppable video, at the moment, M2M is more about contextualizing the work of designers as well as interpreting the identity of brands.'"
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