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Excerpt from Share Radio Morning Money -- "They have over-mined and overproduced. And basically, they're facing a challenge that a lot of mass market producers are facing, which is an irony, right? Because diamonds are supposed to be part of luxury aspirations in the luxury market. The idea is to create this lifestyle aspiration. However, that doesn't mean that they do justice to their product. If we really want to help the diamond industry survive in the long term, we need to also create again the aspiration for the product itself. But a product that has true value and is really free of conflict diamonds and black diamonds and all these things."

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