Faculty News

Professor Thomaï Serdari comments on how Van Cleef & Arpels took inspiration from fairy tales in designing its latest jewelry collection

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Excerpt from Luxury Daily -- "’The Grimm brothers' stories are classic fairy tales that have remained beloved and timeless, at least in the Western world,’ said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and co-editor of ‘Luxury: History Culture Consumption,’ New York.”

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