Faculty News
Professor Tülin Erdem's testimony in the FTC's lawsuit against DirecTV is featured
—
![Law360 Logo 192 x 144 Law360 Logo 192 x 144](/sites/default/files/styles/480w/public/assets/images/Law360192x144.jpg?itok=bQZ5VvVB)
Excerpt from Law360 -- "On Monday, Erdem — who has testified in other high-profile cases like Apple v. Samsung and MobileMedia Ideas LLC v. Apple Inc. — said she spent 250 hours examining DirecTV’s 116 ads. Ultimately, she found that the disclosures in those ads were not clear or conspicuous, by performing a series of tests using a single-page print ad. First, she made small changes to the print ad so that the disclosures were more prominent. She then asked test participants a series of questions to determine if they understood the terms of DirecTV’s contract and its monthly subscription price based on the ad."
Read more
Read more