Experience Stern | News & Events

Excerpt from The New York Times -- "Still, the trend in campaign stores, even in the more basic emporia, is limited-edition merchandise geared to specific events: LGBT pride, in the case of Mrs. Clinton and Mr. Sanders (think rainbow stripes); Father’s Day in the case of Mr. Paul. Such collections provide not only another reason to shop/donate, but also insight into what issue may be most important to a particular supporter. 'It’s a signal,' said Scott Galloway, the founder of the digital research firm L2 and a clinical professor of marketing at the New York University Stern School of Business. 'I would say a faint signal, but definitely a signal.'"

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