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Excerpt from MIT Technology Review -- "'Pure-play Web retailing is not sustainable,' New York University marketing professor Scott Galloway told me. He points out that the deep discounting and high delivery costs that characterize Web sales have made it hard for Amazon to turn a profit. If Amazon were to remain an online-only merchant, he says, its future success would be in jeopardy. He believes the company will end up opening 'hundreds and then thousands of stores.'"

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