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Excerpt from The New York Times -- "Scott Galloway, a marketing professor at N.Y.U. and my co-host on the podcast Pivot, calls it the 'algebra of deterrence,' by which he means a price and a punishment that makes certain you will not do a bad thing again. Five billion dollars is not that price. 'Put another zero on it and then we can start talking,' said Mr. Galloway this week."

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