Faculty News
Professor Scott Galloway argues that social media ads don't often lead to an instant purchase
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![The Gobe and Mail logo The Gobe and Mail logo](/sites/default/files/styles/480w/public/assets/images/con_030719.jpg?itok=ER9nIzpV)
Excerpt from The Globe and Mail -- "'Every media company in the world has visions of a buy button but it hasn’t worked,' Mr. Galloway says. 'It’s a consumer behaviour thing, when I’m drinking coffee and reading the paper in the morning, I’m not in a buying frame of mind.'"
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