Faculty News
—
Prof. Priya Raghubir's "denomination effect" is cited
—
Excerpt from All You Magazine -- "Research [by Professor Priya Raghubir] shows that you might be less likely to break a $50 bill for a spur-of-the-moment purchase than smaller currency."
Faculty News
—
Excerpt from All You Magazine -- "Research [by Professor Priya Raghubir] shows that you might be less likely to break a $50 bill for a spur-of-the-moment purchase than smaller currency."