Experience Stern | News & Events

Excerpt from The Wall Street Journal -- "Most people who sign up for an unlimited service subscription expect to up their consumption, she says. But after a week’s binge, 'You’ll return to your former state.' Still, unlimited plans offer intangible benefits. Consumers love the feeling of freedom, she says. And studies have shown that the psychological pain of paying $120 at the start of the month is far less than shelling out $4 a day for a morning cappuccino."

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