Faculty News
Professor Paul Hardart discusses the impact of Nike's decision to feature Colin Kaepernick in its "Just Do It" campaign on its stock price
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![Daily Mail logo Daily Mail logo](/sites/default/files/styles/480w/public/assets/images/con_032858.jpg?itok=Tcylk8B_)
Excerpt from Daily Mail-- "'Their target was younger, urban people, and the people that are burning their Nikes - I think [Nike is] OK with that,' he continued. 'Obviously they don't want to lose customers, but they are going after their target, which is what you should do in marketing.'"
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