Faculty News
Professor Paul Hardart discusses the growing market for advertisers in online sports streaming
—
Excerpt from VEJA -- (translated from Portuguese using Google Translate) "'Major football, NFL and NBA championships have the facility to garner a loyal audience because people do not often dodge their ads. No one wants to watch the Super Bowl the next day,' explains Paul Hardart, a professor at the New York University Stern School of Business."
Read more
Read more