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Excerpt from The New York Times -- "People are attracted by goodness and repelled by selfishness. N.Y.U. social psychologist Jonathan Haidt has studied the surges of elevation we feel when we see somebody performing a selfless action. Haidt describes the time a guy spontaneously leapt out of a car to help an old lady shovel snow from her driveway. One of his friends, who witnessed this small act, later wrote: 'I felt like jumping out of the car and hugging this guy. I felt like singing and running, or skipping and laughing. Just being active. I felt like saying nice things about people. Writing a beautiful poem or love song. Playing in the snow like a child. Telling everybody about his deed.'"

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