Faculty News

Professor Irving Schenkler comments on why companies need to re-think their social media strategies

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Excerpt from CNN -- "Irv Schenkler, Director of the Management Communication Program at New York University's Stern School of Business, said that companies need to take a balanced approach when developing their social media strategies. On one hand, firms should be engaging with their customers online. On the other, they should be wary of jumping into a controversy too quickly, he advised."

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