Faculty News
Professor Eric Greenleaf shares insights on politically-driven shopping boycotts
—
![AdAge logo AdAge logo](/sites/default/files/styles/480w/public/assets/images/con_031780.jpg?itok=d_MrZZAC)
Excerpt from Ad Age -- "'As politics become more polarizing, people may be more willing to endure inconveniences to make a point,' said Eric Greenleaf, a professor of marketing at New York University's Stern School of Business. 'And with online shopping, consumers have more alternatives.'"
Read more
Read more