Faculty News

Professor Durairaj Maheswaran is interviewed about his co-authored book, "Understanding Indian Consumers"

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Excerpt from the Hindustan Times -- "Indian consumers are unique because they represent a combination of cultural values that are shaped both by their heritage as well as Western influence over the last 150 years. They express these values in consumption and demand product offerings that are more tailored to their tastes rather than standardized Western products."

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