Experience Stern | News & Events

Excerpt from The New York Times -- "...despite the attention paid to the study on how much the first lady was worth to a brand — 'I have been publishing for 25 years,' said David Yermack, the author of the study and a professor of finance at the N.Y.U. Stern School of Business, 'and nothing has compared to the interest in this' — it wasn’t ultimately about revenue generation."

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