Faculty News
Professor David Yermack discusses his research on First Lady Michelle Obama's impact on the fashion industry
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Excerpt from Fast Company -- "'Her influence has been extremely large, but in many ways, she's likely a unique case, and I wouldn't expect anywhere near the same thing from any other person,' Yermack says. 'Michelle was popular with Democrats, Republicans, and at times, even more popular than her husband. She was often very much able to transcend the politics and connect with the greater public.'"
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