Faculty News
Professor Baruch Lev's book, "The End of Accounting," and blog post on the decreasing usefulness of traditional financial reporting, is featured
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Excerpt from InformationWeek -- "New York University Stern School of Business Professor Baruch Lev co-authored a book entitled The End of Accounting, which identifies a disconnect between the traditional accounting of tangible assets and how that applies to intangible assets. As he points out in his blog, '[C]orporate balance sheets proudly exhibit industrial age buildings, machines and inventory, while blockbuster patents or leading brands are MIA on the balance sheet.'"
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