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Excerpt from CNBC -- "Should it go public or seek additional funding, Coupang would likely field questions from new investors who are nervous about SoftBank’s involvement and whether its recent growth, as well as its unicorn valuation, is sustainable. 'It makes it very difficult to go public if your primary funding has come from someone that the market doesn’t trust,' said NYU Stern professor Aswath Damodaran. 'At the moment, fairly or unfairly, that’s where SoftBank is, and I think it kind of contaminates every company it’s invested in.'”

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