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Excerpt from Bloomberg -- "It’s unlikely that La’Zooz will displace such established companies as Uber and Gett because its decentralized nature and virtually nonexistent marketing budget could make it seem unreliable, said Arun Sundararajan, a business professor at New York University whose recent research has focused on the sharing economy. 'There are limits to how far a completely decentralized system like this could go,' he said. 'People will still pay for better logistics, a more trusted system—those are still things that are better done by a centralized platform.'"

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