Faculty News
Professor Arun Sundararajan discusses the evolution of the ridesharing market
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Excerpt from RT -- "The ride-sharing market has seen a lot of street firing, competitive tactics, even in the United States. A couple of years ago, we had Uber and Lyft booking--or allegedly booking--rides in each other's services to try and flood the network with a lot of demand. And so, I think you're seeing something similar play out in India now, where Uber is in a sort of heated competitive battle with the domestic giant Ola."
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