Faculty News

Professor Arun Sundararajan comments on Uber's growth strategy

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Excerpt from Inc. -- "Sundararajan adds that Uber should also be concerned about investors pressuring the company to go after profit prematurely, say, by filing for an initial public offering. It's still in the company's best interest to remain private for a while longer, he says. That way, the NYU professor insists, it can make a greater leap into autonomous vehicular transportation. 'Investors have to realize that [Uber is] really going after a bigger pie here. They have to lose money to gain market share,' he says."

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