Faculty News
Professor Anindya Ghose offers insights on Amazon's use of influencer marketing strategies
—
![CNN logo CNN logo](/sites/default/files/styles/480w/public/assets/images/uat_027323.jpg?itok=9ObhNU_o)
Excerpt from CNN -- "'This time window often creates this scarcity factor,' said Anindya Ghose, a professor at New York University's Stern School of Business. 'There's a nudge and pressure on customers to act within that period.'"
Read more
Read more