Faculty News

Professor Anindya Ghose notes that Japanese companies must break out of their comfort zone in order to succeed in global markets

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Excerpt from Campaign Asia -- "'To become truly global will require Japanese executives to get out of their comfort zone and think drastically differently about organisation, marketing, and strategy,' said Anindya Ghose, Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business."

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