Experience Stern | News & Events

Excerpt from OZY -- "'It’s an uphill battle,' in general, says Anindya Ghose, professor at NYU Stern School of Business, but that’s because no one’s cornered mobile yet, not even Google. ... Ghose adds that whoever wins at mobile search could win the revenue game too: Mobile advertising has a long way to go, but when companies nail it — which he figures will come in the form of hyperlocal ads that offer you coupons based on where you are — they might nail the industry."

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